Media
For further information, please contact the initiative team at huong.nguyen@cohnwolfe.com or telephone the initiative press office on: +44 (0) 20 7331 5332.
Please see below for press information in relation to the 'B Me' design concepts which were launched at the European League Against Rheumatism (EULAR) congress in Paris, 11 June 2008.
‘B Me’ Unveils Novel Design Concepts Reflecting the Needs of Individuals with Rheumatoid Arthritis
International initiative highlights the significant impact rheumatoid arthritis has on a person’s ability to lead a normal life.
Key facts:
- ‘B Me’ is an international awareness initiative that spotlights rheumatoid arthritis by using design concepts to challenge the way people think about living with this condition.
- ‘B Me’ was developed with input and collaboration from people with rheumatoid arthritis, advocacy group representatives, physicians and design institutions.
- The initiative facilitated the creation of several design concepts including an easy-to-open condom packet, fashionable wrist splints and clothing with innovative fasteners
- ‘B Me’ is funded by Roche as part of its long-term commitment to raise awareness of rheumatoid arthritis and help people with the condition live as independently as possible.
Materials to download
| 'B Me' press release | 208kb | Download pdf |
| ‘B Me’ logo | 92kb | Download zip |
| Design concepts | 4.3mb | Download zip |
| ‘B Me’ backgrounder | 120kb | Download pdf |
| Rheumatoid arthritis fact sheet | 148kb | Download pdf |
| New booklet launched for World Arthritis Day | 60kb | Download Word doc |
Video quotes
| Professor Philippe Gaudin, Rheumatology Service, University Hospital Grenoble, France |
View video |
| Antonella, living with rheumatoid arthritis for 42 years | View video |
| Jany, living with rheumatoid arthritis for 11 years | View video |
| Antonio, living with rheumatoid arthritis for 22 years | View video |
| Smara, living with rheumatoid arthritis for 4 years | View video |
| Julia Cassim, Helen Hamlyn Research Centre, Royal College of Art, London, UK |
View video |
| 'B Me' video | View video |
Interviews with Roche representatives and with people who have rheumatoid arthritis, healthcare practitioners or designers who were involved in ‘B Me’ can be arranged upon request.
About Roche
Headquartered in Basel, Switzerland, Roche is one of the world’s leading research-focused healthcare groups in the fields of pharmaceuticals and diagnostics. As a supplier of innovative products and services for the early detection, prevention, diagnosis and treatment of disease, the Group contributes on a broad range of fronts to improving people’s health and quality of life. Additional information is available on the Internet at www.roche.com.
